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Services · SEO services

Seo services for Catering & Institutional Food Service

In Catering & Institutional Food Service, seo services has to prioritise differently than it would for a generic e-commerce account. Margins are thin in food and volumes are large; packaging, geographical indication and shelf-life management are what set sellers apart. A product sold as a commodity is stuck at the per-kil… Technical fixes 2–4 weeks, organic impact 3–6 months.

Industry dynamics

The reality on the Food and agricultural products side.

Margins are thin in food and volumes are large; packaging, geographical indication and shelf-life management are what set sellers apart. A product sold as a commodity is stuck at the per-kilo price, while the same product sold under a brand can go up to three times higher. Cold chain and expiry dates dictate the promotion calendar directly.

Typical gross margin
Thin (12%-25% gross)
Seasonality
Harvest and religious holiday periods are decisive
Channels that work
Trendyol · Amazon · Getir/Migros marketplace · Own site · Etsy (dry goods)
Performance fee
Low-margin category — half rate
What we usually find

What we run into most in Catering & Institutional Food Service businesses.

01

There is traffic, but not from searches with buying intent

02

The site is not fast and crawlability is a problem

03

Pages compete with each other (cannibalization)

04

AI assistants never mention the brand

Scope

What we do

We grow organic traffic measurably through technical SEO, content architecture and programmatic page production.

01

Technical

Crawl budget, indexing, site speed, structured data

02

Content architecture

Topic clusters, internal linking, intent matching

03

Programmatic

Data-driven page production at scale with a quality gate

04

AI visibility

llms.txt, answer-first paragraph structure, quotable data blocks

05

Measurement

Revenue attribution at the query level

Metrics we track
  • Organic sessions
  • Indexed pages
  • Average position
  • Organic revenue
Pricing

How is it calculated in this industry?

This category counts as low-margin, so performance-fee rates are halved: 2%% to 5.5%%.

If you sell only on marketplaces there is no percentage: a 30,000 TL base per month plus 10,000 TL for every 500,000 TL of revenue above 500,000 TL.

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FAQ

Common questions on this topic.

How long does SEO services take to show results in Catering & Institutional Food Service?

Technical fixes 2–4 weeks, organic impact 3–6 months. Timing depends on your price range, competition and the state of your current setup.

What does the agency fee look like in this industry?

This category counts as low-margin, so performance-fee rates are halved: 2%% to 5.5%%. If you sell only on marketplaces there is no percentage: a 30,000 TL base per month plus 10,000 TL for every 500,000 TL of revenue above 500,000 TL. Pricing

Which channels work in this industry?

Trendyol, Amazon, Getir/Migros marketplace, Own site, Etsy (dry goods). Scope is narrowed down to your product.

Do you have a minimum engagement requirement?

Yes. A minimum $15,000 starting investment and proof of capital apply to every industry.

Related pages

Continue from here.

Let us talk about what we can do in this industry.

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