Merchant Center is the dashboard where product data is sent to Google. Shopping ads and Performance Max feed from that stream. If the feed quality is poor, campaign performance is poor too; ad settings cannot compensate for it.
The most common problems: missing GTINs, weak product titles, wrong category mapping and price-stock mismatch. Writing titles close to search language (brand + product type + main feature + size/colour) lifts click-through rate noticeably. Disapproved products are revenue lost quietly; regular checks are essential.
The most common problems: missing GTINs, weak product titles, wrong category mapping and price-stock mismatch. Writing titles close to search language (brand + product type + main feature + size/colour) lifts click-through rate noticeably. Disapproved products are revenue lost quietly; regular checks are essential.
The most common problems: missing GTINs, weak product titles, wrong category mapping and price-stock mismatch. Writing titles close to search language (brand + product type + main feature + size/colour) lifts click-through rate noticeably. Disapproved products are revenue lost quietly; regular checks are essential.
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