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Eastern Anatolia · Erzurum (25)

Shopify store management in Erzurum

We run Shopify store management in Erzurum both remotely and on the ground. The economy of Erzurum is built on livestock, winter tourism (Palandoken), oltu stone, which changes what this work has to prioritise. Setup 2–4 weeks, measurable conversion impact in 30–60 days.

City profile

What kind of market is Erzurum?

Livestock, winter tourism (Palandoken), oltu stone. Population is roughly 750 thousand, and the province sits in the Eastern Anatolia region.

Region
Eastern Anatolia
Population
750 thousand
Leading sectors
livestock, tourism, oltu stone
State of digital sales

Where is the opportunity here?

Seasonal Google Ads and Meta are highly efficient for winter tourism. That means shopify store management work in Erzurum shows a return faster than it would in a saturated market.

Typical timeline: Setup 2–4 weeks, measurable conversion impact in 30–60 days.

Industry dynamics

What are businesses in Erzurum actually dealing with?

The same service does not do the same thing in every industry. Here is the picture in the leading sectors of Erzurum:

Tourism and hospitality

Direct booking is the most profitable channel because it removes the agency commission. A multilingual site and language-based advertising move occupancy directly. Creating demand in the off-season is worth more than optimizing price in high season.

Typical gross margin
High (on direct bookings)
Seasonality
Very sharp seasonal swing
Channels that work
Google Ads · Google Hotel · Meta · Own site (multilingual) · TripAdvisor
Handicrafts and jewelry

Story and craft narrative are the main source of the price premium. Foreign buyers pay noticeably more for handmade Turkish goods than the domestic market does. Small volume and high margins take shipping cost off the table.

Typical gross margin
High (50%+ gross)
Seasonality
Gift and new year periods
Channels that work
Etsy · Amazon Handmade · Instagram · Own site · Pinterest
Agriculture and livestock

When produce is sold as a commodity the grower does not set the price; moving to processed, branded goods widens the margin. Seasonality governs stock and cash flow directly. Digital catalogs are still barely used for reaching B2B buyers.

Typical gross margin
Thin (10%-20% gross)
Seasonality
The harvest calendar sets the pace
Channels that work
Own site · Trendyol · B2B directories · Google Ads
Performance fee
Low-margin category — half rate
Competition level

Competition in Erzurum is moderate

Ad costs stay reasonable and reaching the first page organically is far quicker than in the big metros.

Our priority here

Where do we start?

We start with Theme and speed: liquid theme edits, Core Web Vitals, mobile-first layout. catalog automation follows.

What we usually find

These four problems come up most often in Erzurum.

01

The store launched but conversion rate stayed below 1%

02

Collection management gets out of hand as the product count grows

03

Cart abandonment is high and there is no recovery flow

04

Marketplace and website stock levels do not match

Scope

What we do

We run the theme, catalog, checkout and multi-channel sync of Shopify and Shopify Plus stores from one place.

01

Theme and speed

Liquid theme edits, Core Web Vitals, mobile-first layout

02

Catalog automation

Ending manual upkeep with tag rules and smart collections

03

Checkout and AOV

Upsell, cross-sell, cart recovery, shipping threshold setup

04

Multi-channel sync

Product, stock and order sync between Shopify and Amazon, TikTok Shop and Trendyol

05

Measurement

GA4, server-side events, profitability reporting by channel

Metrics we track

Reporting runs on these headings.

Conversion rateMonthly
Average order value (AOV)Monthly
Cart abandonment rateMonthly
Revenue per sessionMonthly

Channels we use

Shopify
Shopify Plus
Google Merchant Center
Meta Catalog
Klaviyo
Pricing

How is the agency fee calculated for Erzurum?

No fixed packages. If you sell only on marketplaces: 30,000 TL base per month plus 10,000 TL for every 500,000 TL of revenue above 500,000 TL. If you have your own brand and store: a $200–800 retainer plus a 4%%–11%% performance fee on monthly net sales.

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FAQ

Common questions on this topic.

How long does Shopify store management take to show results in Erzurum?

Setup 2–4 weeks, measurable conversion impact in 30–60 days. Timing depends on your industry, your current setup and the level of competition.

Do you have an office in Erzurum, do you work on site?

Our offices are in Denizli, Istanbul, Houston and Toronto. We work remotely with clients from every province in Turkey, Erzurum included, and plan on-site visits when needed.

Which industries do you work with in Erzurum?

The leading areas in Erzurum: livestock, tourism, oltu stone. Seasonal Google Ads and Meta are highly efficient for winter tourism.

How is the fee determined?

There are two models. If you sell only on marketplaces, a monthly fee starting at 30,000 TL that steps up with revenue. If you have your own brand and store, a $200–800 retainer plus a 4%%–11%% performance fee on monthly net sales. Pricing

Related pages

Continue from here.

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