We run Brand identity and positioning in Ankara both remotely and on the ground. The economy of Ankara is built on the capital; defense industry, software, medical, machinery and public tenders, which changes what this work has to prioritise. Positioning and identity 4–8 weeks.
The capital; defense industry, software, medical, machinery and public tenders. Population is roughly 5.8 million, and the province sits in the Central Anatolia region.
Mostly B2B and SaaS; Google Ads costs less than Istanbul and converts better. That means brand identity and positioning work in Ankara shows a return faster than it would in a saturated market.
Typical timeline: Positioning and identity 4–8 weeks.
The same service does not do the same thing in every industry. Here is the picture in the leading sectors of Ankara:
Decisions are measured in weeks and run through quotes; the goal is not a direct sale but collecting qualified demand. Technical documents, video and a reference list lift conversion noticeably. Spare parts and service produce steadier revenue than the machines themselves.
Because the goods are bulky, logistics and assembly are part of the price. Image quality and room photography are the main driver of conversion. Made-to-measure production forces an own-site and quote flow rather than marketplaces.
Sales run through demos and trials; the metric is not revenue but the number of qualified sign-ups. Content marketing and search visibility are the lowest-cost customer source. In a monthly recurring revenue model, churn is more decisive than growth.
Cost per click runs well above the national average, and winning here comes from sharper targeting and better creative rather than a bigger budget.
We start with Positioning: defining the target audience, category entry point and point of difference. identity follows.
We build the brand language from positioning, name and identity system through to packaging and ad creative.
Defining the target audience, category entry point and point of difference
Logo, typography, color, packaging and template system
Core promise, proof and objection-handling copy
Rolling it out to the site, marketplace images, ad creative and packaging
Brand usage guide for the team and suppliers
Reporting runs on these headings.
| Brand search volume | Monthly |
| Click-through rate | Monthly |
| Price premium | Monthly |
| Repeat customer rate | Monthly |
| Web | — |
| Marketplace images | — |
| Packaging | — |
| Social media | — |
| Ad creative | — |
No fixed packages. If you sell only on marketplaces: 30,000 TL base per month plus 10,000 TL for every 500,000 TL of revenue above 500,000 TL. If you have your own brand and store: a $200–800 retainer plus a 4%%–11%% performance fee on monthly net sales.
Positioning and identity 4–8 weeks. Timing depends on your industry, your current setup and the level of competition.
Our offices are in Denizli, Istanbul, Houston and Toronto. We work remotely with clients from every province in Turkey, Ankara included, and plan on-site visits when needed.
The leading areas in Ankara: defense, software, medical, machinery, furniture (Siteler). Mostly B2B and SaaS; Google Ads costs less than Istanbul and converts better.
There are two models. If you sell only on marketplaces, a monthly fee starting at 30,000 TL that steps up with revenue. If you have your own brand and store, a $200–800 retainer plus a 4%%–11%% performance fee on monthly net sales. Pricing
In a free 30-minute call we review your store and channels, and hand you a concrete list of where money is leaking.
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