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Central Anatolia · Ankara (6)

Meta ads management in Ankara

We run Meta ads management in Ankara both remotely and on the ground. The economy of Ankara is built on the capital; defense industry, software, medical, machinery and public tenders, which changes what this work has to prioritise. Setup 1–2 weeks, creative loop settles in 4–6 weeks.

City profile

What kind of market is Ankara?

The capital; defense industry, software, medical, machinery and public tenders. Nüfus yaklaşık 5.8 million; bölge olarak Central Anatolia.

Region
Central Anatolia
Population
5.8 million
Leading sectors
defense, software, medical
State of digital sales

Where is the opportunity here?

Mostly B2B and SaaS; Google Ads costs less than Istanbul and converts better. Yani Ankara'da meta ads management çalışmasının getirisi, doygun pazarlara göre daha hızlı görünür hale geliyor.

Typical timeline: Setup 1–2 weeks, creative loop settles in 4–6 weeks.

Industry dynamics

What are businesses in Ankara actually dealing with?

The same service does not do the same thing in every industry. Here is the picture in the leading sectors of Ankara:

Machinery and industrial manufacturing

Decisions are measured in weeks and run through quotes; the goal is not a direct sale but collecting qualified demand. Technical documents, video and a reference list lift conversion noticeably. Spare parts and service produce steadier revenue than the machines themselves.

Typical gross margin
Medium-high
Seasonality
Tied to capital budgets, busiest at year-end
Channels that work
Google Ads · Own site (multilingual) · LinkedIn · YouTube · B2B directories
Furniture and wood products

Because the goods are bulky, logistics and assembly are part of the price. Image quality and room photography are the main driver of conversion. Made-to-measure production forces an own-site and quote flow rather than marketplaces.

Typical gross margin
Medium (30%-50% gross)
Seasonality
Moving season and year-end periods
Channels that work
Own site · Trendyol · Hepsiburada · Instagram · Pinterest
Software and SaaS

Sales run through demos and trials; the metric is not revenue but the number of qualified sign-ups. Content marketing and search visibility are the lowest-cost customer source. In a monthly recurring revenue model, churn is more decisive than growth.

Typical gross margin
Very high (70%+)
Seasonality
Corporate budget cycles
Channels that work
Google Ads · LinkedIn · SEO · Content marketing
Competition level

Competition in Ankara is düşük

Rekabet seyrek: doğru kurulmuş tek bir kampanya ve düzgün bir site, kısa sürede kategoriyi taşıyabiliyor.

Our priority here

Where do we start?

Creative pipeline ile başlıyoruz: weekly video and static production, first-three-seconds hook structure. Ardından testing system geliyor.

What we usually find

These four problems come up most often in Ankara.

01

Ads fatigue and performance drops fast

02

Conversion data comes in incomplete after iOS

03

The retargeting audience is too small

04

Creative production cannot keep up and the same image runs for months

Scope

What we do

We build creative production, the testing loop and the measurement setup across Facebook, Instagram and Reels inventory.

01

Creative pipeline

Weekly video and static production, first-three-seconds hook structure

02

Testing system

Testing creative, audience and bidding variables separately

03

Measurement

Conversions API, event match quality, incrementality measurement

04

Funnel

Message sequence from cold audience through retargeting

05

Catalog

Dynamic product ads and catalog health

Metrics we track

Reporting runs on these headings.

ROASMonthly
Hook rateMonthly
Click-through rateMonthly
Customer acquisition costMonthly
FrequencyMonthly

Channels we use

Facebook
Instagram
Reels
Advantage+
Conversions API
Pricing

How is the agency fee calculated for Ankara?

No fixed packages. If you sell only on marketplaces: 30,000 TL base per month plus 10,000 TL for every 500,000 TL of revenue above 500,000 TL. If you have your own brand and store: a $200–800 retainer plus a 4%%–11%% performance fee on monthly net sales.

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FAQ

Common questions on this topic.

How long does Meta ads management take to show results in Ankara?

Setup 1–2 weeks, creative loop settles in 4–6 weeks. Timing depends on your industry, your current setup and the level of competition.

Do you have an office in Ankara, do you work on site?

Our offices are in Denizli, Istanbul, Houston and Toronto. We work remotely with clients from every province in Turkey, Ankara included, and plan on-site visits when needed.

Which industries do you work with in Ankara?

The leading areas in Ankara: defense, software, medical, machinery, furniture (Siteler). Mostly B2B and SaaS; Google Ads costs less than Istanbul and converts better.

How is the fee determined?

There are two models. If you sell only on marketplaces, a monthly fee starting at 30,000 TL that steps up with revenue. If you have your own brand and store, a $200–800 retainer plus a 4%%–11%% performance fee on monthly net sales. Pricing

Related pages

Continue from here.

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