The economy of Ordu is built on hazelnut growing and processing, tourism. There is a large opening to build an export brand in hazelnut products. This page covers our 12 service areas for Ordu.
Margins are thin in food and volumes are large; packaging, geographical indication and shelf-life management are what set sellers apart. A product sold as a commodity is stuck at the per-kilo price, while the same product sold under a brand can go up to three times higher. Cold chain and expiry dates dictate the promotion calendar directly.
Direct booking is the most profitable channel because it removes the agency commission. A multilingual site and language-based advertising move occupancy directly. Creating demand in the off-season is worth more than optimizing price in high season.
City-specific local marketing guides for physical businesses.
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