The economy of Giresun is built on hazelnut production and processing. Branding is weak in hazelnut products; exports can grow through DTC. This page covers our 12 service areas for Giresun.
Margins are thin in food and volumes are large; packaging, geographical indication and shelf-life management are what set sellers apart. A product sold as a commodity is stuck at the per-kilo price, while the same product sold under a brand can go up to three times higher. Cold chain and expiry dates dictate the promotion calendar directly.
When produce is sold as a commodity the grower does not set the price; moving to processed, branded goods widens the margin. Seasonality governs stock and cash flow directly. Digital catalogs are still barely used for reaching B2B buyers.
City-specific local marketing guides for physical businesses.
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