For Digital marketing for HR & Recruitment Consultancy in Samsun businesses, winning customers starts with how they are found: two audiences hit the same pages: employers searching for a recruitment agency by city, and candidates arriving for job listings. Employers decide with… At the scale of Samsun, competition is moderate, so our priority is profile, review flow, targeted ads.
Two audiences hit the same pages: employers searching for a recruitment agency by city, and candidates arriving for job listings. Employers decide within days when a role is urgent, but executive searches take several meetings and reference checks before anyone commits.
Cost per click sits well under big-city levels, so even a small ad budget produces measurable results. Measurement has to come first, though: raising spend without knowing how many calls turn into booked jobs is guesswork. The usual sequence puts the early months into profile and review work and the later ones into ads, and reversing that order wastes money.
With a population of 1.4 million, Samsun is a market where an estimated 920–1,240 businesses compete in this sector. At this scale, breaking into the top three in map results is reachable in a short time, and a starting ad budget in the 6.000–15.000 ₺ range is realistic. These are bands rather than exact figures: the real numbers shift with district spread and the quality of existing profiles.
Merging the candidate-facing page with the employer-facing one. The two sides want different things, and a single page leaves both with half the information they came for.
The channels we prioritise for this sector in Samsun.
| — | |
| Google organic search | — |
| job board listings | — |
| Google Business Profile | — |
| industry networks and referrals | — |
Reporting runs on these headings.
| Employer enquiries | Monthly |
| Candidates per open role | Monthly |
| Placement rate | Monthly |
| Drop-off within the guarantee period | Monthly |
In a market where competition is moderate, the sequence looks like this.
Priority channels: LinkedIn, Google organic search, job board listings.
Headings tracked: employer enquiries, candidates per open role, placement rate, drop-off within the guarantee period.
Headcount openings in January and September drive demand, while processes slow down in midsummer..
Local service businesses have no marketplace sales, so the model is a fixed management fee plus a share of monthly net sales. The fixed part runs 200–800 $ depending on starting investment, and the share runs %%4–%%11 of sales; in low-margin categories both rates are halved. Entry requires a minimum 15,000 $ starting investment and proof of capital.
Port, medical devices, agricultural machinery, food. For medical device exports, certification and an English-language site are critical.
Black Sea settlement is scattered across steep terrain, so delivery to a district or village takes an extra day; saying so on the product page prevents cancellations. Summer brings back workers living in Europe and Gulf visitors to the Trabzon-Rize corridor, then demand drops in September. Hazelnut and tea harvests move both labour and shopping time, and much of the selling runs through hometown networks on WhatsApp.
Two audiences hit the same pages: employers searching for a recruitment agency by city, and candidates arriving for job listings. Employers decide within days when a role is urgent, but executive searches take several meetings and reference checks before anyone commits.
LinkedIn, Google organic search, job board listings, Google Business Profile, industry networks and referrals. Scope is narrowed to the size and budget of the business.
Cost per click sits well under big-city levels, so even a small ad budget produces measurable results. Measurement has to come first, though: raising spend without knowing how many calls turn into booked jobs is guesswork. The usual sequence puts the early months into profile and review work and the later ones into ads, and reversing that order wastes money.
Merging the candidate-facing page with the employer-facing one. The two sides want different things, and a single page leaves both with half the information they came for.
Local service businesses usually have no marketplace sales, so Model B applies: a $200–800 retainer based on starting investment, plus a performance fee on monthly net sales. Pricing
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