The real obstacle to growth in Culture & City Tour Operator is this: Direct booking is the most profitable channel because it removes the agency commission. A multilingual site and language-based advertising move occupancy directly. Creating demand in the off-season is worth more than opt…
Direct booking is the most profitable channel because it removes the agency commission. A multilingual site and language-based advertising move occupancy directly. Creating demand in the off-season is worth more than optimizing price in high season.
This is a physical business, so local search is decisive.
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