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E-commerce · TikTok ads and TikTok Shop management

Tiktok ads and tiktok shop management for Silver & Handmade Jewelry

In Silver & Handmade Jewelry, tiktok ads and tiktok shop management has to prioritise differently than it would for a generic e-commerce account. Story and craft narrative are the main source of the price premium. Foreign buyers pay noticeably more for handmade Turkish goods than the domestic market does. Small volume and high margins… Shop setup 1–3 weeks, content loop settles in 4–8 weeks.

Industry dynamics

The reality on the Handicrafts and jewelry side.

Story and craft narrative are the main source of the price premium. Foreign buyers pay noticeably more for handmade Turkish goods than the domestic market does. Small volume and high margins take shipping cost off the table.

Typical gross margin
High (50%+ gross)
Seasonality
Gift and new year periods
Channels that work
Etsy · Amazon Handmade · Instagram · Own site · Pinterest
Performance fee
Standard table
What we usually find

What we run into most in Silver & Handmade Jewelry businesses.

01

Videos get views but do not turn into sales

02

The TikTok Shop catalog has errors and products are not getting approved

03

Content production cannot keep up with what the ads need

04

Orders come in but shipping and returns get stuck

Scope

What we do

We set up TikTok Shop, Spark Ads, user-generated content and the live selling operation.

01

Shop setup

Store launch, catalog transfer, shipping and return rules

02

Spark Ads

Putting ad budget behind organic content that already performs

03

Content

Weekly user-generated content plan and shooting brief

04

Live

Live selling calendar and campaign setup

05

Measurement

Profitability by channel and net sales tracking after returns

Metrics we track
  • ROAS
  • Revenue per view
  • Return rate
  • Live conversion rate
Pricing

How is it calculated in this industry?

The standard performance-fee table applies in this category: 4%% to 11%% depending on monthly net sales.

If you sell only on marketplaces there is no percentage: a 30,000 TL base per month plus 10,000 TL for every 500,000 TL of revenue above 500,000 TL.

Open the calculator
FAQ

Common questions on this topic.

How long does TikTok ads and TikTok Shop management take to show results in Silver & Handmade Jewelry?

Shop setup 1–3 weeks, content loop settles in 4–8 weeks. Timing depends on your price range, competition and the state of your current setup.

What does the agency fee look like in this industry?

The standard performance-fee table applies in this category: 4%% to 11%% depending on monthly net sales. If you sell only on marketplaces there is no percentage: a 30,000 TL base per month plus 10,000 TL for every 500,000 TL of revenue above 500,000 TL. Pricing

Which channels work in this industry?

Etsy, Amazon Handmade, Instagram, Own site, Pinterest. Scope is narrowed down to your product.

Do you have a minimum engagement requirement?

Yes. A minimum $15,000 starting investment and proof of capital apply to every industry.

Related pages

Continue from here.

Let us talk about what we can do in this industry.

In a free 30-minute call we review your store and channels, and hand you a concrete list of where money is leaking.

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