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Services · Google ads management

Google ads management for 3PL Warehousing & Fulfillment

In 3PL Warehousing & Fulfillment, google ads management has to prioritise differently than it would for a generic e-commerce account. This is service selling; it runs on quotes and a trust relationship. Corporate buyers look for certificates, capacity and references. "From where to where" style search queries carry the hig… Setup 1–2 weeks, bidding algorithm learning period 3–4 weeks.

Industry dynamics

The reality on the Logistics and trade side.

This is service selling; it runs on quotes and a trust relationship. Corporate buyers look for certificates, capacity and references. "From where to where" style search queries carry the highest-intent traffic.

Typical gross margin
Thin, volume-driven
Seasonality
Tied to export cycles
Channels that work
Google Ads · LinkedIn · Own site · B2B directories
Performance fee
Low-margin category — half rate
What we usually find

What we run into most in 3PL Warehousing & Fulfillment businesses.

01

Clicks come in but sales do not

02

The Performance Max black box does not show what it spent on

03

Budget is going to brand searches that do not need it

04

Conversion tracking is set up wrong and the data is inflated

Scope

What we do

We set up and optimize Search, Shopping, Performance Max and YouTube campaigns against profit targets.

01

Account structure

Separating Search, Shopping and PMax so they do not eat each other

02

Merchant Center

Clearing product feed errors, fixing titles and GTINs

03

Bidding

Setting target ROAS and target CPA strategies according to profit margin

04

Measurement

Enhanced conversions, server-side tracking, offline conversion imports

05

Negatives

Pulling negative keywords out of the search terms report continuously

Metrics we track
  • ROAS
  • CPA
  • Conversion rate
  • Search impression share
  • Cost per click
Pricing

How is it calculated in this industry?

This category counts as low-margin, so performance-fee rates are halved: 2%% to 5.5%%.

If you sell only on marketplaces there is no percentage: a 30,000 TL base per month plus 10,000 TL for every 500,000 TL of revenue above 500,000 TL.

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FAQ

Common questions on this topic.

How long does Google ads management take to show results in 3PL Warehousing & Fulfillment?

Setup 1–2 weeks, bidding algorithm learning period 3–4 weeks. Timing depends on your price range, competition and the state of your current setup.

What does the agency fee look like in this industry?

This category counts as low-margin, so performance-fee rates are halved: 2%% to 5.5%%. If you sell only on marketplaces there is no percentage: a 30,000 TL base per month plus 10,000 TL for every 500,000 TL of revenue above 500,000 TL. Pricing

Which channels work in this industry?

Google Ads, LinkedIn, Own site, B2B directories. Scope is narrowed down to your product.

Do you have a minimum engagement requirement?

Yes. A minimum $15,000 starting investment and proof of capital apply to every industry.

Related pages

Continue from here.

Let us talk about what we can do in this industry.

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