In Metalworking & CNC Machining, brand identity and positioning has to prioritise differently than it would for a generic e-commerce account. Because prices track the raw material index, margins are thin and money is made on volume. The buyer is corporate, and quotes and payment terms sit at the center of the competition. Technica… Positioning and identity 4–8 weeks.
Because prices track the raw material index, margins are thin and money is made on volume. The buyer is corporate, and quotes and payment terms sit at the center of the competition. Technical accuracy in the product catalog matters more than its design.
We build the brand language from positioning, name and identity system through to packaging and ad creative.
Defining the target audience, category entry point and point of difference
Logo, typography, color, packaging and template system
Core promise, proof and objection-handling copy
Rolling it out to the site, marketplace images, ad creative and packaging
Brand usage guide for the team and suppliers
This category counts as low-margin, so performance-fee rates are halved: 2%% to 5.5%%.
If you sell only on marketplaces there is no percentage: a 30,000 TL base per month plus 10,000 TL for every 500,000 TL of revenue above 500,000 TL.
Open the calculatorPositioning and identity 4–8 weeks. Timing depends on your price range, competition and the state of your current setup.
This category counts as low-margin, so performance-fee rates are halved: 2%% to 5.5%%. If you sell only on marketplaces there is no percentage: a 30,000 TL base per month plus 10,000 TL for every 500,000 TL of revenue above 500,000 TL. Pricing
Own site, Google Ads, B2B directories, LinkedIn. Scope is narrowed down to your product.
Yes. A minimum $15,000 starting investment and proof of capital apply to every industry.
In a free 30-minute call we review your store and channels, and hand you a concrete list of where money is leaking.
Get a free analysis