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Mediterranean · Antalya (7)

Google ads management in Antalya

We run Google ads management in Antalya both remotely and on the ground. The economy of Antalya is built on tourism, greenhouse farming, cut flowers and real estate, which changes what this work has to prioritise. Setup 1–2 weeks, bidding algorithm learning period 3–4 weeks.

City profile

What kind of market is Antalya?

Tourism, greenhouse farming, cut flowers and real estate. Population is roughly 2.7 million, and the province sits in the Mediterranean region.

Region
Mediterranean
Population
2.7 million
Leading sectors
tourism, hotels, greenhouse farming
State of digital sales

Where is the opportunity here?

Multilingual sites and Google Ads (RU/DE/EN) drive revenue directly. That means google ads management work in Antalya shows a return faster than it would in a saturated market.

Typical timeline: Setup 1–2 weeks, bidding algorithm learning period 3–4 weeks.

Industry dynamics

What are businesses in Antalya actually dealing with?

The same service does not do the same thing in every industry. Here is the picture in the leading sectors of Antalya:

Tourism and hospitality

Direct booking is the most profitable channel because it removes the agency commission. A multilingual site and language-based advertising move occupancy directly. Creating demand in the off-season is worth more than optimizing price in high season.

Typical gross margin
High (on direct bookings)
Seasonality
Very sharp seasonal swing
Channels that work
Google Ads · Google Hotel · Meta · Own site (multilingual) · TripAdvisor
Agriculture and livestock

When produce is sold as a commodity the grower does not set the price; moving to processed, branded goods widens the margin. Seasonality governs stock and cash flow directly. Digital catalogs are still barely used for reaching B2B buyers.

Typical gross margin
Thin (10%-20% gross)
Seasonality
The harvest calendar sets the pace
Channels that work
Own site · Trendyol · B2B directories · Google Ads
Performance fee
Low-margin category — half rate
Local services and consulting

The buying decision starts with a local search and reviews; map ranking moves revenue directly. The inquiry form and first response time are the two most critical conversion variables. Because the price is not published, trust signals (reviews, case studies, references) stand in for it.

Typical gross margin
High (service margins)
Seasonality
Year-round, tied to local demand
Channels that work
Google Business Profile · Google Ads · SEO · Meta
Competition level

Competition in Antalya is high

Category-level competition is real but niches are still open, so the way forward is specialised pages rather than generic ones.

Our priority here

Where do we start?

We start with Account structure: separating Search, Shopping and PMax so they do not eat each other. merchant center follows.

What we usually find

These four problems come up most often in Antalya.

01

Clicks come in but sales do not

02

The Performance Max black box does not show what it spent on

03

Budget is going to brand searches that do not need it

04

Conversion tracking is set up wrong and the data is inflated

Scope

What we do

We set up and optimize Search, Shopping, Performance Max and YouTube campaigns against profit targets.

01

Account structure

Separating Search, Shopping and PMax so they do not eat each other

02

Merchant Center

Clearing product feed errors, fixing titles and GTINs

03

Bidding

Setting target ROAS and target CPA strategies according to profit margin

04

Measurement

Enhanced conversions, server-side tracking, offline conversion imports

05

Negatives

Pulling negative keywords out of the search terms report continuously

Metrics we track

Reporting runs on these headings.

ROASMonthly
CPAMonthly
Conversion rateMonthly
Search impression shareMonthly
Cost per clickMonthly

Channels we use

Google Ads
Google Shopping
Performance Max
YouTube
Merchant Center
Pricing

How is the agency fee calculated for Antalya?

No fixed packages. If you sell only on marketplaces: 30,000 TL base per month plus 10,000 TL for every 500,000 TL of revenue above 500,000 TL. If you have your own brand and store: a $200–800 retainer plus a 4%%–11%% performance fee on monthly net sales.

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FAQ

Common questions on this topic.

How long does Google ads management take to show results in Antalya?

Setup 1–2 weeks, bidding algorithm learning period 3–4 weeks. Timing depends on your industry, your current setup and the level of competition.

Do you have an office in Antalya, do you work on site?

Our offices are in Denizli, Istanbul, Houston and Toronto. We work remotely with clients from every province in Turkey, Antalya included, and plan on-site visits when needed.

Which industries do you work with in Antalya?

The leading areas in Antalya: tourism, hotels, greenhouse farming, real estate, cut flowers. Multilingual sites and Google Ads (RU/DE/EN) drive revenue directly.

How is the fee determined?

There are two models. If you sell only on marketplaces, a monthly fee starting at 30,000 TL that steps up with revenue. If you have your own brand and store, a $200–800 retainer plus a 4%%–11%% performance fee on monthly net sales. Pricing

Related pages

Continue from here.

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