We run Brand identity and positioning in Van both remotely and on the ground. The economy of Van is built on breakfast culture, otlu peynir (herbed cheese), livestock, cross-border trade, which changes what this work has to prioritise. Positioning and identity 4–8 weeks.
Breakfast culture, otlu peynir (herbed cheese), livestock, cross-border trade. Population is roughly 1.15 million, and the province sits in the Eastern Anatolia region.
A cold-chain DTC setup would work for otlu peynir and local food. That means brand identity and positioning work in Van shows a return faster than it would in a saturated market.
Typical timeline: Positioning and identity 4–8 weeks.
The same service does not do the same thing in every industry. Here is the picture in the leading sectors of Van:
Margins are thin in food and volumes are large; packaging, geographical indication and shelf-life management are what set sellers apart. A product sold as a commodity is stuck at the per-kilo price, while the same product sold under a brand can go up to three times higher. Cold chain and expiry dates dictate the promotion calendar directly.
Direct booking is the most profitable channel because it removes the agency commission. A multilingual site and language-based advertising move occupancy directly. Creating demand in the off-season is worth more than optimizing price in high season.
When produce is sold as a commodity the grower does not set the price; moving to processed, branded goods widens the margin. Seasonality governs stock and cash flow directly. Digital catalogs are still barely used for reaching B2B buyers.
Ad costs stay reasonable and reaching the first page organically is far quicker than in the big metros.
We start with Positioning: defining the target audience, category entry point and point of difference. identity follows.
We build the brand language from positioning, name and identity system through to packaging and ad creative.
Defining the target audience, category entry point and point of difference
Logo, typography, color, packaging and template system
Core promise, proof and objection-handling copy
Rolling it out to the site, marketplace images, ad creative and packaging
Brand usage guide for the team and suppliers
Reporting runs on these headings.
| Brand search volume | Monthly |
| Click-through rate | Monthly |
| Price premium | Monthly |
| Repeat customer rate | Monthly |
| Web | — |
| Marketplace images | — |
| Packaging | — |
| Social media | — |
| Ad creative | — |
No fixed packages. If you sell only on marketplaces: 30,000 TL base per month plus 10,000 TL for every 500,000 TL of revenue above 500,000 TL. If you have your own brand and store: a $200–800 retainer plus a 4%%–11%% performance fee on monthly net sales.
Positioning and identity 4–8 weeks. Timing depends on your industry, your current setup and the level of competition.
Our offices are in Denizli, Istanbul, Houston and Toronto. We work remotely with clients from every province in Turkey, Van included, and plan on-site visits when needed.
The leading areas in Van: food, tourism, livestock. A cold-chain DTC setup would work for otlu peynir and local food.
There are two models. If you sell only on marketplaces, a monthly fee starting at 30,000 TL that steps up with revenue. If you have your own brand and store, a $200–800 retainer plus a 4%%–11%% performance fee on monthly net sales. Pricing
In a free 30-minute call we review your store and channels, and hand you a concrete list of where money is leaking.
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