We run Brand identity and positioning in Hatay both remotely and on the ground. The economy of Hatay is built on iron and steel, food (kunefe, olive oil, bay leaf), port trade, which changes what this work has to prioritise. Positioning and identity 4–8 weeks.
Iron and steel, food (kunefe, olive oil, bay leaf), port trade. Population is roughly 1.7 million, and the province sits in the Mediterranean region.
Digital sales are critical for brands rebuilding after the earthquake. That means brand identity and positioning work in Hatay shows a return faster than it would in a saturated market.
Typical timeline: Positioning and identity 4–8 weeks.
The same service does not do the same thing in every industry. Here is the picture in the leading sectors of Hatay:
Margins are thin in food and volumes are large; packaging, geographical indication and shelf-life management are what set sellers apart. A product sold as a commodity is stuck at the per-kilo price, while the same product sold under a brand can go up to three times higher. Cold chain and expiry dates dictate the promotion calendar directly.
This is service selling; it runs on quotes and a trust relationship. Corporate buyers look for certificates, capacity and references. "From where to where" style search queries carry the highest-intent traffic.
Because prices track the raw material index, margins are thin and money is made on volume. The buyer is corporate, and quotes and payment terms sit at the center of the competition. Technical accuracy in the product catalog matters more than its design.
Category-level competition is real but niches are still open, so the way forward is specialised pages rather than generic ones.
We start with Positioning: defining the target audience, category entry point and point of difference. identity follows.
We build the brand language from positioning, name and identity system through to packaging and ad creative.
Defining the target audience, category entry point and point of difference
Logo, typography, color, packaging and template system
Core promise, proof and objection-handling copy
Rolling it out to the site, marketplace images, ad creative and packaging
Brand usage guide for the team and suppliers
Reporting runs on these headings.
| Brand search volume | Monthly |
| Click-through rate | Monthly |
| Price premium | Monthly |
| Repeat customer rate | Monthly |
| Web | — |
| Marketplace images | — |
| Packaging | — |
| Social media | — |
| Ad creative | — |
No fixed packages. If you sell only on marketplaces: 30,000 TL base per month plus 10,000 TL for every 500,000 TL of revenue above 500,000 TL. If you have your own brand and store: a $200–800 retainer plus a 4%%–11%% performance fee on monthly net sales.
Positioning and identity 4–8 weeks. Timing depends on your industry, your current setup and the level of competition.
Our offices are in Denizli, Istanbul, Houston and Toronto. We work remotely with clients from every province in Turkey, Hatay included, and plan on-site visits when needed.
The leading areas in Hatay: iron and steel, food, olive oil, logistics. Digital sales are critical for brands rebuilding after the earthquake.
There are two models. If you sell only on marketplaces, a monthly fee starting at 30,000 TL that steps up with revenue. If you have your own brand and store, a $200–800 retainer plus a 4%%–11%% performance fee on monthly net sales. Pricing
In a free 30-minute call we review your store and channels, and hand you a concrete list of where money is leaking.
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