Digital marketing and e-commerce for Catering & Institutional Food Service

Food and agricultural products

Margins are thin in food and volumes are large; packaging, geographical indication and shelf-life management are what set sellers apart. A product sold as a commodity is stuck at the per-kilo price, while the same product sold under a brand can go up to three times higher. Cold chain and expiry dates dictate the promotion calendar directly.

Typical gross margin: Thin (12%-25% gross)
Seasonality: Harvest and religious holiday periods are decisive
Channels that work: Trendyol · Amazon · Getir/Migros marketplace · Own site · Etsy (dry goods)

Services

12 service areas for Catering & Institutional Food Service

Shopify store managementWe run the theme, catalog, checkout and multi-channel sync of Shopify an… Amazon account and FBA managementWe handle listings, PPC, A+ content and account health across the US, Eu… Google ads managementWe set up and optimize Search, Shopping, Performance Max and YouTube cam… Meta ads managementWe build creative production, the testing loop and the measurement setup… TikTok ads and TikTok Shop managementWe set up TikTok Shop, Spark Ads, user-generated content and the live se… Local SEO and Google Maps optimizationWe work on the business profile, local keywords, review management and m… SEO servicesWe grow organic traffic measurably through technical SEO, content archit… brand identity and positioningWe build the brand language from positioning, name and identity system t… web design and developmentWe build fast, conversion-focused and manageable corporate and e-commerc… social media managementWe build content production, the publishing calendar, community manageme… AI and WhatsApp automationWe build automations that answer customer questions, track orders and ta… e-export and US company formationWe set up market selection, company formation, payments, logistics and i…

Cities

Local guides by city

This is a physical business, so local search is decisive.

IstanbulMarmara · 15.9 million AnkaraCentral Anatolia · 5.8 million IzmirAegean · 4.5 million BursaMarmara · 3.2 million AntalyaMediterranean · 2.7 million AdanaMediterranean · 2.3 million KonyaCentral Anatolia · 2.3 million GaziantepSoutheastern Anatolia · 2.2 million KocaeliMarmara · 2.15 million MersinMediterranean · 1.95 million DiyarbakirSoutheastern Anatolia · 1.8 million KayseriCentral Anatolia · 1.45 million DenizliAegean · 1.06 million SamsunBlack Sea · 1.4 million ŞanlıurfaSoutheastern Anatolia · 2.2 million EskisehirCentral Anatolia · 920 thousand TrabzonBlack Sea · 820 thousand MalatyaEastern Anatolia · 740 thousand ManisaAegean · 1.45 million TekirdağMarmara · 1.15 million HatayMediterranean · 1.7 million BalikesirMarmara · 1.27 million MuğlaAegean · 1.05 million AydinAegean · 1.15 million

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