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Eastern Anatolia · Ardahan (75)

Google ads management in Ardahan

We run Google ads management in Ardahan both remotely and on the ground. The economy of Ardahan is built on livestock, dairy, honey, which changes what this work has to prioritise. Setup 1–2 weeks, bidding algorithm learning period 3–4 weeks.

City profile

What kind of market is Ardahan?

Livestock, dairy, honey. Nüfus yaklaşık 80 thousand; bölge olarak Eastern Anatolia.

Region
Eastern Anatolia
Population
80 thousand
Leading sectors
dairy, honey
State of digital sales

Where is the opportunity here?

DTC fits the geographical-indication cheeses and honey. Yani Ardahan'da google ads management çalışmasının getirisi, doygun pazarlara göre daha hızlı görünür hale geliyor.

Typical timeline: Setup 1–2 weeks, bidding algorithm learning period 3–4 weeks.

Industry dynamics

What are businesses in Ardahan actually dealing with?

The same service does not do the same thing in every industry. Here is the picture in the leading sectors of Ardahan:

Food and agricultural products

Margins are thin in food and volumes are large; packaging, geographical indication and shelf-life management are what set sellers apart. A product sold as a commodity is stuck at the per-kilo price, while the same product sold under a brand can go up to three times higher. Cold chain and expiry dates dictate the promotion calendar directly.

Typical gross margin
Thin (12%-25% gross)
Seasonality
Harvest and religious holiday periods are decisive
Channels that work
Trendyol · Amazon · Getir/Migros marketplace · Own site · Etsy (dry goods)
Performance fee
Low-margin category — half rate
Software and SaaS

Sales run through demos and trials; the metric is not revenue but the number of qualified sign-ups. Content marketing and search visibility are the lowest-cost customer source. In a monthly recurring revenue model, churn is more decisive than growth.

Typical gross margin
Very high (70%+)
Seasonality
Corporate budget cycles
Channels that work
Google Ads · LinkedIn · SEO · Content marketing
Competition level

Competition in Ardahan is düşük

Rekabet seyrek: doğru kurulmuş tek bir kampanya ve düzgün bir site, kısa sürede kategoriyi taşıyabiliyor.

Our priority here

Where do we start?

Account structure ile başlıyoruz: separating Search, Shopping and PMax so they do not eat each other. Ardından merchant center geliyor.

What we usually find

These four problems come up most often in Ardahan.

01

Clicks come in but sales do not

02

The Performance Max black box does not show what it spent on

03

Budget is going to brand searches that do not need it

04

Conversion tracking is set up wrong and the data is inflated

Scope

What we do

We set up and optimize Search, Shopping, Performance Max and YouTube campaigns against profit targets.

01

Account structure

Separating Search, Shopping and PMax so they do not eat each other

02

Merchant Center

Clearing product feed errors, fixing titles and GTINs

03

Bidding

Setting target ROAS and target CPA strategies according to profit margin

04

Measurement

Enhanced conversions, server-side tracking, offline conversion imports

05

Negatives

Pulling negative keywords out of the search terms report continuously

Metrics we track

Reporting runs on these headings.

ROASMonthly
CPAMonthly
Conversion rateMonthly
Search impression shareMonthly
Cost per clickMonthly

Channels we use

Google Ads
Google Shopping
Performance Max
YouTube
Merchant Center
Pricing

How is the agency fee calculated for Ardahan?

No fixed packages. If you sell only on marketplaces: 30,000 TL base per month plus 10,000 TL for every 500,000 TL of revenue above 500,000 TL. If you have your own brand and store: a $200–800 retainer plus a 4%%–11%% performance fee on monthly net sales.

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FAQ

Common questions on this topic.

How long does Google ads management take to show results in Ardahan?

Setup 1–2 weeks, bidding algorithm learning period 3–4 weeks. Timing depends on your industry, your current setup and the level of competition.

Do you have an office in Ardahan, do you work on site?

Our offices are in Denizli, Istanbul, Houston and Toronto. We work remotely with clients from every province in Turkey, Ardahan included, and plan on-site visits when needed.

Which industries do you work with in Ardahan?

The leading areas in Ardahan: dairy, honey. DTC fits the geographical-indication cheeses and honey.

How is the fee determined?

There are two models. If you sell only on marketplaces, a monthly fee starting at 30,000 TL that steps up with revenue. If you have your own brand and store, a $200–800 retainer plus a 4%%–11%% performance fee on monthly net sales. Pricing

Related pages

Continue from here.

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