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Eastern Anatolia · Bitlis (13)

Google ads management in Bitlis

We run Google ads management in Bitlis both remotely and on the ground. The economy of Bitlis is built on tobacco, livestock, farming in the Lake Van basin, which changes what this work has to prioritise. Setup 1–2 weeks, bidding algorithm learning period 3–4 weeks.

City profile

What kind of market is Bitlis?

Tobacco, livestock, farming in the Lake Van basin. Nüfus yaklaşık 350 thousand; bölge olarak Eastern Anatolia.

Region
Eastern Anatolia
Population
350 thousand
Leading sectors
agriculture, livestock
State of digital sales

Where is the opportunity here?

There is almost no digital sales infrastructure. Yani Bitlis'da google ads management çalışmasının getirisi, doygun pazarlara göre daha hızlı görünür hale geliyor.

Typical timeline: Setup 1–2 weeks, bidding algorithm learning period 3–4 weeks.

Industry dynamics

What are businesses in Bitlis actually dealing with?

The same service does not do the same thing in every industry. Here is the picture in the leading sectors of Bitlis:

Agriculture and livestock

When produce is sold as a commodity the grower does not set the price; moving to processed, branded goods widens the margin. Seasonality governs stock and cash flow directly. Digital catalogs are still barely used for reaching B2B buyers.

Typical gross margin
Thin (10%-20% gross)
Seasonality
The harvest calendar sets the pace
Channels that work
Own site · Trendyol · B2B directories · Google Ads
Performance fee
Low-margin category — half rate
Competition level

Competition in Bitlis is düşük

Rekabet seyrek: doğru kurulmuş tek bir kampanya ve düzgün bir site, kısa sürede kategoriyi taşıyabiliyor.

Our priority here

Where do we start?

Account structure ile başlıyoruz: separating Search, Shopping and PMax so they do not eat each other. Ardından merchant center geliyor.

What we usually find

These four problems come up most often in Bitlis.

01

Clicks come in but sales do not

02

The Performance Max black box does not show what it spent on

03

Budget is going to brand searches that do not need it

04

Conversion tracking is set up wrong and the data is inflated

Scope

What we do

We set up and optimize Search, Shopping, Performance Max and YouTube campaigns against profit targets.

01

Account structure

Separating Search, Shopping and PMax so they do not eat each other

02

Merchant Center

Clearing product feed errors, fixing titles and GTINs

03

Bidding

Setting target ROAS and target CPA strategies according to profit margin

04

Measurement

Enhanced conversions, server-side tracking, offline conversion imports

05

Negatives

Pulling negative keywords out of the search terms report continuously

Metrics we track

Reporting runs on these headings.

ROASMonthly
CPAMonthly
Conversion rateMonthly
Search impression shareMonthly
Cost per clickMonthly

Channels we use

Google Ads
Google Shopping
Performance Max
YouTube
Merchant Center
Pricing

How is the agency fee calculated for Bitlis?

No fixed packages. If you sell only on marketplaces: 30,000 TL base per month plus 10,000 TL for every 500,000 TL of revenue above 500,000 TL. If you have your own brand and store: a $200–800 retainer plus a 4%%–11%% performance fee on monthly net sales.

Open the calculator
FAQ

Common questions on this topic.

How long does Google ads management take to show results in Bitlis?

Setup 1–2 weeks, bidding algorithm learning period 3–4 weeks. Timing depends on your industry, your current setup and the level of competition.

Do you have an office in Bitlis, do you work on site?

Our offices are in Denizli, Istanbul, Houston and Toronto. We work remotely with clients from every province in Turkey, Bitlis included, and plan on-site visits when needed.

Which industries do you work with in Bitlis?

The leading areas in Bitlis: agriculture, livestock. There is almost no digital sales infrastructure.

How is the fee determined?

There are two models. If you sell only on marketplaces, a monthly fee starting at 30,000 TL that steps up with revenue. If you have your own brand and store, a $200–800 retainer plus a 4%%–11%% performance fee on monthly net sales. Pricing

Related pages

Continue from here.

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