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E-commerce

Digital marketing for Silver & Handmade Jewelry

The real obstacle to growth in Silver & Handmade Jewelry is this: Story and craft narrative are the main source of the price premium. Foreign buyers pay noticeably more for handmade Turkish goods than the domestic market does. Small volume and high margins take shipping cost off the ta…

Handicrafts and jewelry

Story and craft narrative are the main source of the price premium. Foreign buyers pay noticeably more for handmade Turkish goods than the domestic market does. Small volume and high margins take shipping cost off the table.

Typical gross margin
High (50%+ gross)
Seasonality
Gift and new year periods
Channels that work
Etsy · Amazon Handmade · Instagram · Own site · Pinterest
Services

12 service areas for Silver & Handmade Jewelry

Shopify store managementWe run the theme, catalog, checkout and multi-channel sync of Shopify an… Amazon account and FBA managementWe handle listings, PPC, A+ content and account health across the US, Eu… Google ads managementWe set up and optimize Search, Shopping, Performance Max and YouTube cam… Meta ads managementWe build creative production, the testing loop and the measurement setup… TikTok ads and TikTok Shop managementWe set up TikTok Shop, Spark Ads, user-generated content and the live se… Local SEO and Google Maps optimizationWe work on the business profile, local keywords, review management and m… SEO servicesWe grow organic traffic measurably through technical SEO, content archit… brand identity and positioningWe build the brand language from positioning, name and identity system t… web design and developmentWe build fast, conversion-focused and manageable corporate and e-commerc… social media managementWe build content production, the publishing calendar, community manageme… AI and WhatsApp automationWe build automations that answer customer questions, track orders and ta… e-export and US company formationWe set up market selection, company formation, payments, logistics and i…
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