Hepsiburada is a catalog-centric marketplace; in most cases the seller makes an offer against an existing product record. Buyer trust is high in technical categories such as electronics, appliances, home and garden. The share of corporate buyers and invoice requests is noticeably higher than on other marketplaces.
Catalog matching means listing preparation is quick for products with barcodes.
In technical and high-basket categories, buyers look less at price and more at the seller's delivery performance, which favors sellers with stable operations.
The Hepsijet infrastructure is predictable in terms of delivery time and tracking visibility.
Because corporate and invoiced sales demand is heavy, it works as a second channel for B2B-weighted businesses.
Multiple sellers compete on the same product record, so the room to differentiate narrows; the winner is usually the price and delivery-time combination.
Category approvals and document requirements stretch the listing process out in some product groups.
Control over images and content is limited for a seller who does not create their own product record.
Traffic volume is lower than the overall marketplace leader, so the same catalog gets fewer impressions.
Suited to sellers of barcoded, standard, brand-recognized products and to businesses that can keep delivery performance stable. For design-led sellers who sell through visual storytelling, or a boutique producer building a new brand, there is little room to differentiate.
Fees consist of category commission, transaction/service fees, the shipping and delivery share, plus optional advertising and campaign participation. In some categories storage or special delivery options are added as separate line items; the contract annexes have to be read separately for each category.
In the first 30 days, start with products whose barcodes are verified: those with a catalog match go up as offers, those without get their own product record. Give realistic order preparation times and do not enter a delivery commitment in the first week that you cannot keep. At the end of the first thirty days, look at the won and lost offer rate and adjust delivery time first, not price.
Suited to sellers of barcoded, standard, brand-recognized products and to businesses that can keep delivery performance stable. For design-led sellers who sell through visual storytelling, or a boutique producer building a new brand, there is little room to differentiate.
Fees consist of category commission, transaction/service fees, the shipping and delivery share, plus optional advertising and campaign participation. In some categories storage or special delivery options are added as separate line items; the contract annexes have to be read separately for each category.
The most common mistake is making an offer on an existing catalog record with the wrong variant or wrong barcode, which leads to shipping the wrong product. The result is not a return but a direct drop in the store performance score.
In the first 30 days, start with products whose barcodes are verified: those with a catalog match go up as offers, those without get their own product record. Give realistic order preparation times and do not enter a delivery commitment in the first week that you cannot keep. At the end of the first thirty days, look at the won and lost offer rate and adjust delivery time first, not price.
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