No hidden line items, no “request a quote” wall. Two models, three tables, one calculator. The brands we ran over the last three years did more than $4 million in sales.
Plenty of agencies can run a deck. What separates us is that we do the same work with our own money.
We run the same playbook on our own brands: BarberSets, The Barber Supplier, KısaKollu and Tişörtify. We speak from our own P&L, not from a slide — we know which campaign burns money because we have paid for it ourselves.
The fixed retainer is capped between $200 and $800 a month; the real income comes from the performance fee. No sales, no performance fee. That structurally removes the option of invoicing a flat monthly fee and disappearing.
Marketplace management, your own store, Meta–Google–TikTok advertising, SEO, creative, export and US company formation sit in one team. You are not left stitching three vendors together.
Denizli puts us next to manufacturing and supply, Istanbul puts us inside the market, and Houston and Toronto put us at the head of the North American operation. For a brand selling into the US or Canada we set up the whole chain from one place: company formation, 3PL, Amazon account, Stripe.
All still live, all visitable. Store data, not inflated percentages.
We built the brand identity, the e-commerce stack and the Meta advertising strategy from zero. It became the category leader for polo shirts in Turkey.
We built the Shopify store from scratch; a 1,932-product catalogue is managed automatically by 412 smart-collection rules. Multi-channel across Amazon, eBay and Google Shopping.
We built a dual B2B + DTC channel for an American Beauty Supply distributor. Inventory integration and real-time pricing turned it into a nationwide US supplier.
We built Turkey's first AI-powered custom t-shirt platform: an AI design studio and an automated print-on-demand chain.
For the full portfolio and channel architecture, see our case studies page.
On marketplaces, commission and shipping already eat the margin; adding a percentage of revenue on top makes the model unworkable. Hence two separate structures.
You sell on channels like Trendyol, Hepsiburada, Amazon, N11, Pazarama and Çiçeksepeti, and you do not have your own online store. No percentage is taken on revenue.
You have your own products and your own online store. Your marketplace channels are managed within the same scope. The fee is a fixed retainer plus a performance fee on monthly net sales.
Pick your model, enter your numbers. The result appears instantly, broken down line by line.
Net revenue after returns and cancellations. Enter the total across all marketplaces.
Does not change the fee; asked to plan scope and reporting.
The starting budget you set aside for growth, including advertising, inventory and setup. This sets the retainer.
The amount after returns, cancellations and platform refunds. The performance fee is calculated on this.
Figures are indicative; a firm quote follows a scoping call. Ad spend and platform commissions are not included. All prices exclude VAT.
No hidden items. These three tables make up your entire fee.
Model A. Steps up as revenue grows; no percentage is taken.
| Monthly revenue | Monthly fee |
|---|---|
| 0 – 500,000 TL | 30,000 TL |
| 500,000 – 1,000,000 TL | 40,000 TL |
| 1,000,000 – 1,500,000 TL | 50,000 TL |
| 1,500,000 – 2,000,000 TL | 60,000 TL |
| 2,000,000 – 2,500,000 TL | 70,000 TL |
| 2,500,000 – 3,000,000 TL | 80,000 TL |
Model B. Set by starting investment, independent of the performance fee.
| Starting investment | Monthly retainer |
|---|---|
| Up to $15,000 (minimum) | $200 |
| Up to $25,000 | $300 |
| Up to $30,000 | $400 |
| Up to $35,000 | $500 |
| Up to $40,000 | $600 |
| Up to $45,000 | $700 |
| Up to $50,000 | $800 |
| Over $50,000 | Custom quote |
Model B. Whichever band your monthly net sales fall into, that rate applies to the whole amount. Net sales are after returns, cancellations and platform refunds.
| Monthly net sales | Standard rate | Low-margin industry |
|---|---|---|
| 0 – 5,000 $ | 4% | 2% |
| 5,000 – 10,000 $ | 5% | 2.5% |
| 10,000 – 15,000 $ | 6% | 3% |
| 15,000 – 20,000 $ | 7% | 3.5% |
| 20,000 – 30,000 $ | 8% | 4% |
| 30,000 – 40,000 $ | 9% | 4.5% |
| 40,000 – 50,000 $ | 10% | 5% |
| 50,000 $ and above | 11% | 5.5% |
This model is built for companies that can genuinely fund growth. Three requirements are settled before the call.
The starting budget set aside for growth, including advertising, inventory and setup. Below that threshold the work ends before it produces meaningful data, so we do not start it.
Proof of capital is requested before contract: a bank statement, a blocked-deposit letter or an accountant-certified declaration. The document is not stored or shared.
Spend goes directly to the platform from your own account. We take no additional commission on ad budget.
In some categories in Turkey revenue is large and margin is small. Taking 11% of revenue would push those businesses into a loss, so in the categories below the performance fee runs at half rate.
If you work in a thin-margin category not on this list, we review your product cost table together on the call and settle the rate.
The monthly fee covers management, optimisation and reporting of existing channels. The items below are one-off projects, quoted and invoiced separately.
Design, development, theme and infrastructure setup are priced as a separate project.
Opening new marketplace accounts, ERP and integration setup, catalogue transfer and migration work.
Account, pixel and campaign setup for a new ad platform on top of existing channels.
LLC/Inc formation, EIN, bank account, address and tax processes are a separate service item.
Spend goes directly to the platform from your own account; no additional commission is taken on ad budget.
Production, trademark registration, custom software and consulting work proceed on a separate quote.
It covers the combined sales volume of brands Turkal Partners built or ran — BarberSets, The Barber Supplier, KısaKollu, Tişörtify and others — across Shopify, Amazon, eBay, Trendyol and TikTok Shop. The figure comes from the store dashboards; ad spend and returns are separate items.
Below that budget, advertising and setup work ends before producing meaningful data: there are not enough campaigns to test and the algorithms never finish their learning phase. Both sides lose. So we set the threshold up front.
A document showing you can fund the starting investment: a current bank statement, a blocked-deposit letter or an accountant-certified declaration. It is reviewed only during the process, never stored, never shared with third parties.
On monthly net sales (revenue). Net sales are what remains after returns, cancellations and platform refunds. In thin-margin industries that rate strains revenue, which is why the reduced-rate table applies.
If you have your own brand and your own store, Model B applies: retainer plus performance fee. Your marketplace channels are managed within the same scope. Model A is only for companies with no store of their own, selling entirely through marketplaces.
Commission, shipping and campaign deductions already compress the margin on marketplaces. Adding a percentage of revenue on top makes the model unworkable. So on the marketplace side we use a fixed fee that steps up with revenue.
In monthly periods. The retainer is invoiced at the start of the period, the performance fee at the end, on net sales as reported by the platforms. All prices exclude VAT; out-of-scope projects are quoted and invoiced separately.
The first two weeks are setup, data collection and optimisation. Measurable movement usually begins within 30–45 days. Timing depends on the industry, the starting budget and price competition in your category.
In a 30-minute call we review your products, your current channels and your cost table, then produce the right model and a firm quote.
Book a call